The Challenger Sale Chapter Summary
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Book Summary The Challenger Sale
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Below is a preview of the shortform book summary of the challenger sale by matthew dixon and brent adamson. 53% of customer loyalty is not about what you sell or about price point. The book was published on november 10, 2011 by portfolio/penguin. Taking control of the customer conversation, adamson and dixon studied thousands of sales reps across a variety of industries and geographies.
Web The Book Introduces The Challenger Sales Model, Which Involves Teaching, Tailoring, And Taking Control Of The Customer Conversation.
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